Your Competitor Has 200 Reviews. You Have 43. Guess Who Gets the Call.
87% of homeowners check Google reviews before calling a plumber. If your rating is under 4.5 or you have fewer reviews than the company below you, you're invisible.
Google Local Pack
Valley Pro Plumbing
AZ Quick Plumb
Desert Flow Plumbing
Everyone else is page 2 — which might as well be page 200
Google's Local Pack Shows 3 Companies. That's It.
What gets you into the top 3?
Review Count
More reviews = higher ranking. Volume matters.
Average Rating
4.5+ is the threshold. Below that, you drop.
Recency
Reviews from 6 months ago don't carry weight. Fresh wins.
You could be the best plumber in Phoenix. But if someone with worse work and 200 five-star reviews shows up first, they get the call.
of homeowners check reviews before calling
minimum rating to stay competitive
Sound Familiar?
never posted
You finished a job perfectly. The homeowner was thrilled, shook your hand, said they'd tell all their friends. Two weeks later — no review. They forgot. They always forget.
4.8 / 300
You check Google and see a competitor with a 4.8 rating and 300 reviews. You know their work isn't better than yours. But their reviews say otherwise, and that's all a homeowner sees.
6 months ago
Someone left you a 2-star review six months ago over a scheduling miscommunication. It's still sitting there. It's the third thing people see on your profile. You keep meaning to respond but never get around to it.
Happy customers don't leave reviews on their own. You need a system that asks for you.
See How It Works